Media And Public Relations Coursework
Media And Public Relations Coursework
In this coursework, participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This coursework is designed to provide practical and hands-on tools that will give your participants a skill-set in dealing with the media and the public.
Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.
Networking for Success
Networking is an effective way to spread your value through those around you. Understanding the basic mechanics of networking will increase you success in delivering the right message about yourself to others. In this module, you will learn how to create an effective introduction and how to make a great first impression.
Coursework Objectives:
- Network for success
- Manage “Meet and Great” opportunities
- Dress for success
- Write effectively
- Set goals
- Manage media relations
- Plan issue and crisis communication
- Use social media
- Deliver effective employee communication